Introducing the E-newspaper: Identifying Initial Target Groups
نویسندگان
چکیده
منابع مشابه
Introducing the e-newspaper - Audience Preferences and Demands
This paper adds to the overall understanding of new media adoption in general and the promotion of the enewspaper in particular by empirically studying the preferences and demands of the potential users. The enewspaper is a newspaper published on e-paper technology. The findings in this paper is based on the results from two studies, i.e. an online questionnaire with 3626 respondents and an eva...
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ژورنال
عنوان ژورنال: Journal of Media Business Studies
سال: 2007
ISSN: 1652-2354,2376-2977
DOI: 10.1080/16522354.2007.11073455